Consultancy Firm to Develop and Execute a Global Marketing and Communications Campaign for the Global Services Sector in Jamaica
Inter-American Development Bank
Description
Consultancy Firm to Develop and Execute a Global Marketing and Communications Campaign for the Global Services Sector in Jamaica.
The objective of this consultancy is to design, develop and execute a detailed integrated marketing communications and public relations plan, to be executed in the global markets, to increase awareness & sensitize the global industry about:
i. Jamaica’s value proposition in the GSS, particularly in the provision of higher-valued services;
ii. Opportunities to work with Jamaica’s GSS firms (as clients);
iii. Opportunities to invest in launching and or developing GSS firms within Jamaica’s industry.
QUALIFICATION AND EXPERIENCE
The consultancy may be executed by a firm, which should have:
• A minimum of five (5) years of professional experience in the development of global public relations, communications, journalism, marketing or a related field;
• Capability and proven experience in developing and executing global awareness and public relations campaigns;
• Capability and proven experience crafting messages in their targeting a variety of audiences;
• Ability and proven experience in project management under pressure;
Experience developing and executing perception surveys
Interested Consulting Firms should record their interest in writing via gojep using the url below. The firms must provide information indicating but not limited to the following:
• Experience in developing and executing international public awareness/communication campaigns.
• Years in business and specifically years of experience undertaking similar assignments.
• Managerial and technical capabilities of the Firm to undertake the assignment, to include qualifications and experience of key staff.
Eligible countries
