EXPOAPRAS 2023
If the slogan of the APRAS fair and obedience is “Content, experience and good business,” there is nothing like a name and a logo representing all of this. Thinking about modernizing and adopting a visual identity that carries the essence of the event, APRAS promoted a major change for the 2023 fair, which will be called ExpoApras! The name Mercosuper was chosen many years ago to take advantage of the image and strength of Mercosur. Still, the board of Associação Paranaense de Supermercados preferred to change the strategy and take advantage of the strength of Apras.